Abra-Kadabra, nonlinear alakazam!

An article today in the New York Times about algorithmic trading gives a very very silly description of machine learning, and uses the word "nonlinear" as if it means magic. "Higher-level computer science" indeed.

The result was nonlinear decision making processes more akin to how a brain operates. So-called “neural networks” and “genetic algorithms” have become common in higher-level computer science. Neural networks permit computers to create new rules and automatically change underlying assumptions by experimenting with thousands of random sequences and processes. Genetic algorithms encourage software to “evolve” by letting different rules compete, and combining the most successful outcomes.
Wall Street has rushed to mimic the techniques. Because arbitrage opportunities disappear so quickly now, neural networks have emerged that can consider thousands of scenarios at once. It is unlikely, for instance, that Microsoft will begin selling ice-cream or I.B.M. will declare bankruptcy, but a nonlinear system can consider such possibilities, and thousands of others, without overtaxing computers that must be ready to react in milliseconds.